Aamku is a leading notebook manufacturer from India.
Aamku wanted a proper branding for their internal team as well as for the external market.
Our team suggested an approach where in which we go forward for a professional branding set for their internal team and a quirky branding set for the external market. As this goes along with its purpose and brand voice.
Internal Branding
Business set :
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/264d98b3-f3fa-447a-ac84-495d9a9b8b42_rw_1920.jpg?h=8356da6138f88c1d330b03976040d4a2)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/9b08824c-4d4d-4838-996b-57ebacca23df_rw_1920.jpg?h=0748680b019f412581ec5624554e7451)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/a48aea3b-7704-41ac-a94f-41854eeae5ba_rw_1920.jpg?h=880bf483eb5d1a31b1af48b6b8707510)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/146012d5-31a1-4397-b684-e9b0f71446f3_rw_1920.jpg?h=c8a7970c85447db8f51b99cda4393247)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/64c0cccc-0b7d-4ae4-87e9-b065e9b2f552_rw_1920.jpg?h=0d1cc78a58dce37ca561a34efbe45ec3)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/c0e9cf14-110f-433e-80f1-20f774192a18_rw_1920.jpg?h=e99e1f37ca52f3f672380a5852a7a77c)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/79e110cc-0683-42de-b1f6-ec1052426c48_rw_1920.jpg?h=22436b9abb7144e8c4c4e0c18ffa3128)
External Branding
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/ce52e176-1fef-482c-a9e0-d7fc7b081d70_rw_1920.jpg?h=074ce0b4076c399dac96fd908d2deace)
Model sheet
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/d40a24fa-86b0-4048-9864-2aa8cfc3844d_rw_1920.jpg?h=803585ac8ebfe2c4f0cc3b7469e912ff)
Expression Sheet
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/a6812eb0-b6eb-4b72-8599-e0b95d2fb846_rw_1920.jpg?h=c9475ff514de10722d0e51755db60f19)
Action sheet
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/900873a3-d02f-46fd-ad9a-a199d83a66f1_rw_1920.jpg?h=580f7f682a28d9a24ad9f33c07a9d2ec)
Calendar Illustration
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/a92f8d65-75e2-4256-a100-f979720f82bf_rw_1920.jpg?h=df9d2d8105862081e4c15fed39864549)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/b81f3ede-f9ea-47ac-bd26-92cea97bff3f_rw_1920.jpg?h=031e209f7853d3445111075b5254b05f)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/fc7cb0d2-4b2d-4c45-af3f-0ac71459e630_rw_1920.jpg?h=5fce4e09618852d52e5667ab0f0cf875)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/f2f438c8-6315-4030-9fc2-d9d03f7587a2_rw_1920.jpg?h=bfda83ffd1711d36806caba74195dc63)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/e705f3ae-b4b0-4e66-a421-6f9d40b52c26_rw_1920.jpg?h=dc7b6211fa13a0e6020cf7a35c1b5c0e)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/fd9308f5-c5b3-4e97-abf9-f0507f717e01_rw_1920.jpg?h=51fe3567326729db70cdf8fa50f1eacf)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/5255659a-2131-4f8f-a773-7341df702cdc_rw_1920.jpg?h=9c637d87ca508e7d2c09c857965802b4)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/56c37de7-e5f2-4539-8532-ad6543294536_rw_1920.jpg?h=e2fd011b72c548835c2ac4a405a28258)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/0be13d6b-9734-41cf-a1cc-c01d42a32a2b_rw_1920.jpg?h=6873812848cc67b16071cd7eab5247d2)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/24a73e2b-1de1-421f-b3e6-9af2a656de04_rw_1920.jpg?h=f37a555ca179b470da826c3643c7f86b)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/4f6723ea-688c-41ee-a731-cba6b3e91b45_rw_1920.jpg?h=9dfcfb9ce25f2d015b6b276b1dcbbe51)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/71ef41ff-5e61-4f15-8804-376e1803af86_rw_1920.jpg?h=c3e4c262092f4da5f99dc43d4df133e6)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/ebebc6f8-a422-493c-ab27-d510bab64417_rw_1920.jpg?h=842c7982d395fcd78248989b1fc39095)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/f92db649-6539-47d6-ba05-c5fd6c7d65a8_rw_1920.jpg?h=5cde2c323f67c04087a193b7679899a5)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/c280ffb0-b7f1-416c-9b97-f44c52814f68_rw_1920.jpg?h=8280b619a24a3dec4cc58c4dcb60125f)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/0766a926-f9c4-47ae-90df-62d834058690_rw_1920.jpg?h=fa1f2742f4bda6b02628198d2b739d74)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/1f70d0bd-09a7-4f50-9382-f1bda0eae983_rw_1920.jpg?h=01e1f88998c72780435a03eeed3a69aa)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/d2ca2889-8275-45ef-b124-657a3bfd256d_rw_1920.jpg?h=7abef6326fbf806cae7b57a59dc25028)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/a32a8223-025c-482f-9326-c26349cf97e6_rw_1920.jpg?h=6b24d5c975ecfa18fee839a82ff27977)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/508f7afa-aa58-4472-b1fc-df27857fa170_rw_1920.jpg?h=899ba0d829ddd7b4e46f00d0157749ea)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/8a29287b-8b18-4ece-a4f5-9b05b1e97131_rw_3840.jpg?h=1a2ae32ef83c50ac9afe5d6f8dcf5cf5)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/e6a05b86-23cf-4800-8e7e-bd3e30dc8dcf_rw_3840.jpg?h=404746d79dac51f0c24287105b69f1b6)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/a228a30d-5457-427d-9929-c2e5580e0101_rw_3840.jpg?h=1ac293592a66c86b5c57be02365d4c3e)
Brand guideline book
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/857f0243-e3ad-4141-be1e-b83fb1277971_rw_1920.jpg?h=966d5e0820d21f71d63f8fa1e727005d)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/e54ab68d-bdd0-4057-a4f2-a76955445922_rw_1920.jpg?h=d48a45414da91f6baa0322a66bf94a74)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/a0e09967-7f31-4333-8d34-10501bfe2473_rw_1920.jpg?h=c8541ce9f94987ff2ce5dc69149994d5)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/8b1d66d6-3908-4b55-a279-9bec293a11c0_rw_1920.jpg?h=f0d5b9efbf0c96a58b2a27f40a17a0f3)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/1e2c647c-7ee9-4077-8daf-a36e5b460afb_rw_1920.jpg?h=064631182607a7b9e7874660ac7979de)