Seeing the steady increase in mental health problems among youngsters, Aglet a group of Physiology and mental health researchers build an online portal to connect directly to individuals to the nearest and professional physiatrists and doctors. Their goal is to increase awareness about mental health problems and make it a common talk in the society specially for the youngsters.
Understanding and setting the goals of the brand we set out to make a simple, expressive and modern brand. The logo is a simple rectangle with the letter A in negative. The ideology behind the logo is that mental health is very complex and is very difficult for an individual to overcome, it is like a maze, but we as a brand come and guide you through that maze to make it a bit easier. We used concentric circles as the element which symbolizes our togetherness towards this idea of mental health. Overall the branding is simple and expressive and helps the brand stand out in the world.