Branding for The Dosha Theory, an ayurvedic wellness brand
This Branding project was done for a virtual Ayurvedic Skincare Brand that aims to provide the ancient ayurvedic wellness formulae.This project is a compilation of Logo design, Iconography, Illustration, Patterns, Mascot, Business set & Website design done for the Brand
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/dc3771ca-7046-41bc-8041-31ebfe12db22_rw_1920.jpg?h=35925eb3fb8c1842ae70aab1b123d367)
The color was chosen with an aim to bring in calmness
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/e266c27d-27a9-42c7-a63d-205f2e50f2dd_rw_1920.jpg?h=ed10dff4ce151b95406fd3dcac8c65aa)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/1cc40c30-95f1-4b28-ad82-af25f19fea10_rw_1920.jpg?h=7e0b8be8c1b45c61852584e31948e005)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/c9358556-5d31-499d-b2f4-3c57b84cc1d0_rw_1920.jpg?h=d79f8e3b15a720473da04e8e5cf25cd6)
Iconography to indicate the 10 prominent Brand features
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/0c610529-e558-44e8-a3bf-4d0a87972e51_rw_1920.jpg?h=acb36eaad5c90f5907a3beb71d028cc6)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/28fef186-89d8-464a-bfe7-28053313d796_rw_1920.jpg?h=235068bfe05b6c62e0f30c22e6d08552)
Brand element is designed to indicate the organic, natural ingredients sourced for preparing the ayurvedic formulae
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/f20c22e9-baf3-4421-83ac-8e82f9bf0c00_rw_1920.jpg?h=ed4f2ab9ef8101fa716e0bc6343b9d1b)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/eeb08928-b78c-49dc-93d3-0de366c74666_rw_1920.jpg?h=540918c98368593b38e997d583ef0f19)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/c7cb3f17-f7f4-46f2-be8f-4437fd0f1cab_rw_1920.jpg?h=ec75a4206f4897dd8c1166fc0033af12)
The Brand Mascot is chosen with an aim to indicate the care of Mother Nature with elegance & grace designed in the Art Dec style
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/49bb511e-7988-4ec6-8f89-dc06559d3294_rw_1920.jpg?h=d2dd081ab04c79f1b4bc19862e7d676e)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/73c13fb8-1418-434a-9574-fb972e501b7d_rw_1920.jpg?h=deec7071be8c759a28aa6a1c84ce1e4c)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/ff1a988f-c5fb-4b10-a64b-623cb1ded48d_rw_1920.jpg?h=1b2ffeab70bff4f7c2770a6646ef86ae)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/76dcb4c1-ead7-41ef-a778-1ec114e24f83_rw_1920.jpg?h=a7b0a4dd5b149e078752b4a5248c4f12)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/bf886b9b-f090-43ae-97c2-1f385ddc75da_rw_1920.jpg?h=3ffebfd669ad501e1d91086d0a45aa92)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/4857ea6e-f51a-46b2-9239-6f1b4795c46c_rw_1920.jpg?h=9f7cdd3781ee15a425d2160828b7dae9)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/cea11a0c-f2a3-4bc4-a051-8a10e0123c9c_rw_1920.jpg?h=54b57e4dd6107675addf3447eed26872)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/f6147397-16bf-44d9-baf4-60b54434c669_rw_1920.jpg?h=8132125a835237a5f3abcd929460b477)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/f03da27c-eb49-453a-b327-408431d89987_rw_1920.jpg?h=484c0b922680896a631355a849efd5d1)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/ad1a1d0d-fc5a-4177-b6a1-914227ee56be_rw_1920.jpg?h=1b03221ff9fc0e22d64a8197ec7e81b7)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/56a3fb44-27fe-440e-aa5b-808830d4cd77_rw_1920.jpg?h=be7d82a97ee17849c15b54acad50312a)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/ce072653-5829-40df-92b1-f7a51a63d4ce_rw_1920.jpg?h=df0e65500c4322c80085f21ba74b9aec)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/cbf1e9ce-b47e-49a0-b83d-4412909681db_rw_1920.jpg?h=b8ef2194399c8d8bf7dc8a7a6a7fbf0f)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/74c7db20-6db2-4769-a773-8cc0856248f1_rw_1920.jpg?h=ea1333270b67da36bdb2be1a0cfa12af)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/0342b950-ccb0-434a-96d4-dcb38cab994e_rw_1920.jpg?h=0e834ce4a2f9127ad0044d31e358e33d)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/394dd2da-5e86-4db7-9db0-968777af91a1_rw_1920.jpg?h=4f4d74105e2d710c948ad2bab91e4f1f)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/9ea5d727-83e8-4087-b8d1-90cfe33a8aec_rw_1920.jpg?h=7d85c69233b2c22b9d8e128842c4e6ae)