Branding for The Dosha Theory, an ayurvedic wellness brand
This Branding project was done for a virtual Ayurvedic Skincare Brand that aims to provide the ancient ayurvedic wellness formulae.This project is a compilation of Logo design, Iconography, Illustration, Patterns, Mascot, Business set & Website design done for the Brand
The color was chosen with an aim to bring in calmness
Iconography to indicate the 10 prominent Brand features
Brand element is designed to indicate the organic, natural ingredients sourced for preparing the ayurvedic formulae
The Brand Mascot is chosen with an aim to indicate the care of Mother Nature with elegance & grace designed in the Art Dec style
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