Bohemianism is a travel planner for Creative people. The name Bohemianism is inspired from the bohemian culture which represents Unconventional Lifestyle. Bohemians are wanderers, adventurers or vagabonds in artistic, literary and spiritual pursuits. We wanted to convey that every creative traveler is a bohemian and they live in a surrealistic world of bohemianism. The whole brand talks about surrealism, dynamism, travel and transformation. The whole challenge in the complete design was to bring in the whole span of surrealism in to logical space.Team Tatlaya went on with lot of extensive research during the whole span of the project.
We started the project by very deep creative brief followed by which we started with logo design, which included brainstorming, doodling, sketching, digital design, color, typography and logo lockups. The whole idea of the logo is to have a artistic as well as a surrealistic approach to it.
Once we finalized the logo we started working on the Brand Element. Brand Element is an additional communication design which adds value to the logo.The Whole brand of Bohemianism speaks about surrealism and travel. We went ahead with a illustrative brand element style out of the 10 different brand element style we have Identified from our extensive research. Out of the 8 different options explored we finally narrowed it down to two brand elements. One depicting Surrealistic Travelers and the next one depicting planetary travel.
Once we finalized the logo we started working on the Brand Element. Brand Element is an additional communication design which adds value to the logo.The Whole brand of Bohemianism speaks about surrealism and travel. We went ahead with a illustrative brand element style out of the 10 different brand element style we have Identified from our extensive research. Out of the 8 different options explored we finally narrowed it down to two brand elements. One depicting Surrealistic Travelers and the next one depicting planetary travel.
Followed by the Brand Element we started working on the Brand Deck. Once we have Identified our brand deck, we started creating the brand deck icons and followed by illustrations for the same.
Bohemianism - Travel for Gypsy's Logo Design by Tat Laya Studios
Bohemianism - Travel for Gypsys Cover Image
What is Bohemianism?
Bohemianism - Brainstorming by Tatlaya
Bohemianism Brand Identity Sketches exploration
Bohemianism Brand Identity Design exploration
Bohemianism Brand identity color exploration
Bohemianism Brand identity color design
Bohemianism Final Logo design
Brand Element is an additional communication design which adds value to the logo.The Whole brand of Bohemianism speaks about surrealism and travel. We went ahead with a illustrative brand element style out of the 10 different brand element style we have Identified from our extensive research. Out of the 8 different options explored we finally narrowed it down to two brand elements. One depicting Surrealistic Travelers and the next one depicting planetary travel.
Bohemianism Brand Element - Option one
Bohemianism Brand Element - Option Two
Bohemianism Business Set
Bohemianism Brand deck icons
Bohemianism Brand deck icons
Bohemianism Brand deck icons
Bohemianism Brand deck icons
Bohemianism Brand deck icons
Bohemianism Brand deck icons
Followed by the brand Deck Icons, we created brand deck illustrations as required for the advertising purposes.
Bohemianism Brand deck illustration - creative travel
Bohemianism Brand deck illustration - International Tourism
Bohemianism Brand deck illustration - Unconventional stays
Bohemianism Brand deck illustration - Travel Safety
Bohemianism Brand deck illustration - Long duration travel
Bohemianism Brand deck illustration - Tailor made Journeys
Thank You for spending your Valuable time to view our project!