BRANDING FOR FOLKLORISTICS
This Branding project was done for a virtual Art Institute that aims to impart folk art education from around the world under one roof. This project is a compilation of Logo design, Iconography, Illustration, Mascot and Business set design done for the Brand
Based on the design requirements, the logo was kept minimal and creative
ICONOGRAPHY
Iconography done for 10 Brand features
MASCOT DESIGN
The Mascot chosen for the brand was a Bower Bird. They are known for their creative instinct for the way they build their nests to attract their mate. The Bird was designed to inspire creativity and model as a guide to provide students a sense of direction
BRAND ILLUSTRATIONS
These were created to illustrate the 10 features that describe what the Brand stands for
BUSINESS SET AND BROCHURE
This includes designing of stationary and Brand Brochure
THANK YOU