BRANDING FOR FOLKLORISTICS
This Branding project was done for a virtual Art Institute that aims to impart folk art education from around the world under one roof. This project is a compilation of Logo design, Iconography, Illustration, Mascot and Business set design done for the Brand
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/c721910c-6cf7-45e6-946b-b4bc0dd3d6f3_rw_1920.jpg?h=47ae5daf04768f17ea7aa3475f8b4e20)
Based on the design requirements, the logo was kept minimal and creative
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/b1dbbe1b-64ef-4bc7-b35a-3a09df5f9fa0_rw_3840.jpg?h=99b060bd0595339fcaf09994bd0b9efc)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/aa8374ed-841f-4980-8e26-f33561632c76_rw_1920.jpg?h=ae21bf2ae09e5d947c521c10f6934e5e)
ICONOGRAPHY
Iconography done for 10 Brand features
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/3a831649-b49d-47ca-ad97-4165090f8400_rw_3840.jpg?h=40c9bd4bf8404e4995a083880b7c51c2)
MASCOT DESIGN
The Mascot chosen for the brand was a Bower Bird. They are known for their creative instinct for the way they build their nests to attract their mate. The Bird was designed to inspire creativity and model as a guide to provide students a sense of direction
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/d2784859-3779-4830-abad-ddf18d8c691e_rw_3840.jpg?h=3d41eb49b0501796949547dded564d8b)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/74b47db4-39ef-499a-bc6e-a2f0d988eafe_rw_3840.jpg?h=dfe98b607888df0c5c10988d7369d90b)
BRAND ILLUSTRATIONS
These were created to illustrate the 10 features that describe what the Brand stands for
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/bbe67b2e-5485-482b-8359-80fd7b74b955_rw_1920.jpg?h=426e2ae674f11c26d283d495251f66f0)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/caf9eab7-66f6-43cd-9148-0f3ba91e8798_rw_1920.jpg?h=76d46f71331ac0831b92530fd27252b3)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/e34ad42f-c02c-45dd-b155-6091e119d92e_rw_1920.jpg?h=e6fd2a797eb6b34ab8857267b42e628b)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/a7e57e6f-13a9-4aa2-a9c8-78722953f54f_rw_1920.jpg?h=66118f3983da78a8d1f463532d9c648e)
BUSINESS SET AND BROCHURE
This includes designing of stationary and Brand Brochure
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/7dec66e5-8692-4d2f-9310-0e304038d91c_rw_3840.jpg?h=b63a3d34d9cada8c90ce1e793dffb176)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/086b7d07-4ceb-45d7-92db-3b5464f7c3ce_rw_3840.jpg?h=9220f92e198c7539a1952150cb0c28d5)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/a6b596d4-e765-4db2-be57-7ec5efdbd315_rw_1920.jpg?h=46c6697d259811e732bd9461d52637ac)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/686e030b-21fc-4424-a891-8daebd1d97aa_rw_1920.jpg?h=c8ec568ca4b38a1abf8b3d67365f9b90)
![](https://cdn.myportfolio.com/74fc9e7a-29f9-43f8-abc5-78fe47ad59df/04ecb20d-8d55-4308-b521-f95fccd68aa7_rw_1920.jpg?h=c2054860c806b97fdf723f564cfc3412)
THANK YOU