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Brand Name As the name Fireflies goes with light in the dark, so as we light your life at night. It is a new way introduction to the Night life, first time ever in Coimbatore. Brand Colors Black color indicates darkness, when actually the business starts. Yellow indicates new fresh ideas like the blooming of Night Restaurant, first of its kind in Coimbatore. White specifies the purity in service. Brand Element The bubbles moving upwards show the rising of new efforts to heights and also indicate that such businesses that help people at night are yet to come.