Gravity Hop Trampoline Park Branding Project

Brand Discovery & Identity Requirements: The founder having travelled to other countries and experienced several such facilities got inspired to launch this new and refreshing concept of entertainment in Coimbatore. After in-depth discussions, competitor analysis and discovery, we identified their primary target audience to be families with children aged between 4 & 15 years, we went through several rounds of ideations, concepts & doodles. We helped identify the Brand Voice to be friendly, casual, funky and the Brand Identity to be mascot-based style. We diligently worked towards a design that will be unique and unlike any other in this industry in world. We wanted depict motion, fun, family and an overall exciting mood with loads of positivity. Visual trend of the mascot is based on Japanese Kawaii style.