Aphrodite character art in various Indian folk art forms illustrated by artpreneurs for Indian folk art 365 collective
1. Unveil the Ancient Indian Tradition Most Indians Never Got to Learn:
India's folk art dates back to 2500 BCE and it is one of the most glorious living traditions this world has ever seen. From Kalamkari to Pattachitra, Pichwai to Sanjhi every state carries its own distinct visual language shaped by centuries of faith, mythology and community. This session is your first step into a heritage that was always yours.
Radha Krishna in various Indian and international folk art forms done by an Artpreneur for Quirky Invitations
2. Explore World Art Movements and What Makes Indian Folk Art Stand Apart
Many of us grew up studying Western art history like impressionism, abstract art, cubism without ever being shown that India had equally profound art traditions running alongside them. This session walks you through how world art movements began, what folk art looks like across cultures and continents and why Indian folk art is truly unlike anything else the world has to offer.
News & media features on SCD Balaji, founder and mentor of Atma, Artpreneur, Quirky Wishion & IFA365
3. Meet the Artist Who Made Folk Art Revival His Life's Work
SCD Balaji has revived vanishing folk art forms through 150+ original artworks translating them into invitations, merchandise, brand identities, posters and space designs that prove how relevant and powerful these art forms still are. In this session, you get to meet him directly and learn how this timeless tradition led him to build one of the largest folk art collectives in India.
Know more about him at: bit.ly/scdbalaji-profile
Explore his works at: scdbalaji.art/art
See his media features here: scdbalaji.art/news
Explore his works at: scdbalaji.art/art
See his media features here: scdbalaji.art/news
Original digital folk artworks ideated and illustrated by Artpreneurs
4. Discover India's Largest Folk Art Commune and Their 1500+ Works
What began as one man's quiet devotion to this ancient land's art grew into a collective of 150+ artists who have together created over 1500 original traditional and contemporary Indian folk art works. Interact with some of them, understand their journeys and witness what becomes possible when a community unites to preserve India's most glorious artistic heritage.
Take a look at what our commune has created together: artpreneur.in/portfolio
Folk merchandise crafted by SCD Balaji and presented at Bangalore Comic Con for Latlakar
5. See How Indian Folk Art Became a Real Thriving Business
Most people never imagine folk art as a serious creative business and that is exactly the gap this session closes. A decade ago SCD Balaji's brand Latlakar turned 50+ original folk art creations into well received merchandise proving that these traditions carry enormous commercial potential that is still largely untapped and waiting for the right people to step in.
Commercial brand identities, packaging & space designs by SCD Balaji and Artpreneurs via Atma Studios
6. Discover How Real Brands Are Using Indian Folk Art in Their Identity
Well known brands like Phool and Forest Essentials have already discovered what happens when authentic folk art meets thoughtful brand design. Through Atma Studios, the commune has delivered multiple brand identities, packaging and space designs that carry centuries of Indian culture in every detail and no generic design trend could ever replace this.
Check out the works that speaks for itself: atmastudios.in/projects
Original wedding invitation designs ideated and illustrated by SCD Balaji for Quirky Invitations
7. Witness the Most Breathtaking Folk Art Invitations Ever Crafted in India
There is something revolutionary that happens when a centuries-old art form is brought into everyday celebrations. From Chitrasutra to Kerala Mural, Phad art to Tanjore art, SCD Balaji has crafted some of the most original folk art based invitations in India through Quirky Invitations which went on to become some of the bestsellers of the brand.
Browse through them here: quirkyinvitations.com
Stickers, wall plates, books and merchandise originally crafted by Artpreneurs
8. From Wall Plates to Children's School Books — Unravel the Possibilities
From mythological wall plates and illustrated books on Thiruppavai to folk art lettering, sticker sets and wall murals — these are all real products created by Artpreneurs who started exactly where you are now. It is impossible to leave this session without imagining the collection or the creative business you could build yourself.
Indian folk art workshops conducted by SCD Balaji at NID Bangalore and IITM Research Park
9. From NID to IITM — Workshops that Took Indian Folk Art Into the Hands of the Next Generation
From creative beginners to professionals, SCD Balaji has taken Indian folk art workshops in prestigious institutions like the National Institute of Design, Bangalore and IITM Research Park, Chennai among many others. In each of these spaces he has spread the wisdom of these timeless traditions to the next generation, while inspiring every participant to create their original artwork rooted in these folk art forms.
Explore the workshops he has taken here: scdbalaji.art/teach
Original digital folk artworks ideated and illustrated by Artpreneurs
10. Be Part of India's Folk Art Revival and Learn how to Build an Income While Doing It
Hundreds of Indian folk art forms are quietly disappearing simply because not enough people have the knowledge and confidence to carry them forward. Find the art form you feel genuinely drawn to and know how to build a sustainable income doing something that deeply matters to you and this nation.
Neo Bengal folk art illustrations of characters from diverse cultures by SCD Balaji
11. Earn Your Certificate and a Bonus One-on-One Creative Career Mentoring Post Session
Walk away with an official Atma Studios digital certificate marking your entry into this world of Indian folk art and its creative possibilities. And waiting for you after the session is a one-on-one individual mentoring call with SCD Balaji himself — an invaluable opportunity that money can't truly measure. This alone is reason enough to register today.
Gyancast Details
📅 Date: Saturday, April 18, 2026
⏰ Time: 1:00 PM – 5:00 PM IST
⏱ Duration: 240 Minutes
💰 Fee: ₹240 (non-refundable)
💻 Platform: Live Interactive Zoom Video Meeting
🎙Gyancast Designed by: SCD Balaji — Founder & Mentor, Atma | Artpreneur | Quirky | Wishion
Who can participate in the Gyancast?
Students & Complete beginners curious about Art & Design as a career
Homemakers looking for creative opportunities to work from home
Designers & Creative individuals looking to build a unique style rooted in Indian traditions
Entrepreneurs interested in creating products or brands inspired by Indian art
Parents exploring creative career paths for their children
Artists & Freelancers wanting to expand their creative direction using folk art
Individuals interested in culture & heritage who want to understand it more deeply
In short, anyone curious to explore the roots of Indian folk art and unlock its vast creative and career potential.
Please note: This session is best suited for beginners who have not yet attended the Artpreneur Program.
Payment Details & Registration Form
Submission successful!! Our Team will contact you regarding the registration and payment confirmation.
*Please note that the gyancast payment is non-refundable and non-transferable*
FOR CONFIRMATION OF REGISTRATION:
Please share a screenshot of your payment to confirm your registration for the gyancast to the below mobile number.
Anisha - Gyancast Co-ordinator
+91 88384 87574
Please share a screenshot of your payment to confirm your registration for the gyancast to the below mobile number.
Anisha - Gyancast Co-ordinator
+91 88384 87574