Innertvam | Artistic Branding by SCD Balaji
Innertvam is a life transformation program and this project showcases a 360° brand identity design crafted to reflect its vision and purpose. The process began with brand discovery and blueprinting, laying a strong foundation for a cohesive and meaningful brand. We then developed a range of brand assets, including the logo, brand elements, color palette, typography, icons, illustrations, patterns and illustrative lettering. Additionally, the project covered brand communication through the design of business stationery, UI/UX assets, social media templates and photography and videography guidelines. This artistic and comprehensive identity design captures the essence of Innertvam, creating a brand that resonates with its transformative mission.