These brand illustrations could be used for promoting the brand on social media platforms, hoardings, advertisements, store wall murals and included in brand book.
Lucid Dreamers - Art Supplies Store Branding Project
The client is a brick and mortar art supplies store, which is first of its kind in India, in terms of store size and variety of supplies. The idea was to create a brand which is surreal, conceptual and slightly quirky. It had to be minimalistic and also eye-catching. For this project, we created a Logo, Brand elements, Business sets, Basic Store elements, Brand illustrations, and a Brand deck which showcases the client's prominent advantages over the competitors.