Maa Ilay - Illustrated Sweet Box | Package Design
Maa Ilay is an organic food brand based in Pondicherry, rooted in farm-grown purity and traditional practices. This project focused on designing a festive yet timeless sweet box packaging that reflects the brand’s values of organic farming, chemical-free ingredients, and traditional sweet-making using A2 ghee and palm jaggery. The concept, The Roots of Treasures, narrates the journey from farming to handcrafted sweets through Indian art–inspired illustrations. Along with packaging design, the project extended into print execution to ensure a seamless transition from concept to final production.