Sanjeevini Branding
Sanjeevini is an initiative by Dakshina Foundation, Coimbatore.
The name of the brand is “Sanjeevini”.
Sanjeevini literally means “the medicine to stay alive”. In this context, it’s a divine medicine which can cure anything and everything.
People today are dying out of fear, not because of the virus. People who are already affected, who are in the panic of getting affected, who lack prana, the solution is prana shakti – life energy. If that is there, nothing will affect us. To keep Prana shakti alive, Sanjeevini is needed.
Lets look into the complete branding of “Sanjeevini”