From Corporate Banker to a Creative Designer

Shruti’s rediscovery of her Passion towards Art and Design

It's not always easy to choose between one's passion and one's career, especially if one's career is well-known. Most of us find ourselves in this situation from time to time and are unable to make a decision on what to do.
Some of life's most memorable choices come from following one's heart.

Atma Studios interviewed Shruti, an Artpreneur and Founder of Studio Pistache, to learn more about her path from a Corporate Banker to a Creative Designer and launching her own business.

1. How did you get to know about the Artpreneur Program?

It was during the time when I was aggressively looking for programs to learn digital drawing, that I saw a sponsored Advertisement for Artpreneur Program. I wanted to shift into the creative field but had no idea how. The Post was hard to ignore and that is when I decided to first enquire on the number mentioned on the website

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

2. What were you working as, before joining Artpreneur?

I had completed my MBA in Finance from SCMHRD (Symbiosis, Pune) post which I worked as a Corporate Banker with YES Bank for over 3 years. I have handled several Large corporates such as Godrej, Hinduja, Hero to name a few

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

3. What made you take up this program?

The fact that they did not try to sell the program. I had called up to enquire but I was looking for weekend batches and not a full time program. The co-ordinator bluntly told me that it may not work out as the program was only full time. It intrigued me, as in a world where we are surrounded by programs that try so hard to sell, they were willing to turn down a potential customer

This one particular incident along with my gut feeling made me believe in the genuineness of the Program. I followed up twice post that with my doubts and nudged to see if the timings could be adjusted, but each time I received the same response

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

4. What prompted you to leave your job? How did your family react?

There was a lack of connect and satisfaction in my job from the start. I craved for something more fulfilling in terms of my career choice. I always wondered why isn’t it possible to pursue passion as one’s career, is it really that difficult? Having come from a family of engineers, doctors and lawyers, exposure to creative industry was limited and I was unaware of what it entailed. It was also my desire to be an entrepreneur and have something that I can call my own

My husband, mother and sister were the only ones to know when I decided to quit and join the program. They were skeptical, yet supportive. Like most people it took them sometime to trust what the Program was offering. I shared it with my father and in-laws much later

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

5. What do you do now? Are you making money after completing Artpreneur program?

I have my own Design Studio under the name Studio Pistache. I have had the opportunity to work on a lot of different projects which includes Branding, Illustrations, Invites and Children’s Book over a span of 5-6 months. Yes, I recovered the money I had invested in the program and much more in a span of over 5 months.

Post completion of the Program I also took up the role of being an Educator in Artpreneur Program for the love of teaching and sharing my learnings

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

6. Apart from technical aspects what you have you learnt from the Artpreneur program?

Artpreneur Program is about holistic development of an Individual. There are different phases in the entire journey and each phase leads to evolution of an individual. There are moments in the program when you start to connect all dots and see no module is separate from another. There is a deeper sense self awareness and a connect with inner self which some may say also starts to reflect in the work

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

7. How has your transition from a corporate person to an Artpreneur been? What does your family think now?

It has been a beautiful journey. I no longer have to worry about time management or be asked to function in a set way. I am independent in terms of choosing my work timings and also the kind of work I want to do. It gives me an immense amount of flexibility in managing both house and work. I am following my Passion which is a blessing. To put it in simpler words, I am stress free and blissful

My Family earlier wasn’t convinced or sure of how I would start earning through Art. But by seeing the my work and projects they have started believing in it too.

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

8. Describe your life before and after Artpreneur program.

Life before was mundane and boring. It was a routine that was hard to break out of and difficult to be content with. I believed life has a bigger Purpose. Post Artpreneur Program there is no more cribbing or complaining. I don’t dread Sundays anymore. Each day is new and exciting without the feeling of being exhausted at the end

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

9. What is your relationship with the Mentor Mr. SCD Balaji?

Sir has been an inspiration and my Guru. He is the reason I could start my own Branding Studio today. He has been my Mentor ever since. I look upto him for learnings and wisdom. There are very few people that have a giving nature, he is one of them.

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

10. Would you recommend Artpreneur program to others? What would you say to people looking to join Artpreneur program?

If you are Passionate about Art and looking to make a career in Design then this Program is for you. It is like a Bluebook. If you trust the process and are diligent with your assignments there is nothing that will be in your way and keep you from achieving what you wish for. No other program takes ownership and care of each and every student like this Program

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batch

Conceptualised and Illustrated by Shruti Dixit, Studio Pistache | Artpreneur Program Alumni 2020-2021 | Hymns of Cosmos Batchsp

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